Top Pool Marketing Automation Strategies: Marketing automation refers to software platforms that are designed for marketing to more effectively market on multiple channels online and automate repetitive tasks. The use of marketing automation has become an integral part of companies that are seeking to get a competitive advantage against their competitors in today’s business world. In a recent study 91% of businesses that use marketing automation have seen it as a vital aspect to the success of their online marketing campaigns. So, the question is why is marketing automation important for pool and spa businesses?
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Top Pool Marketing Automation Strategies: How Can Marketing Automation Benefit Pool and Spa Companies?
We live in an era where it is expected to have personalized sales and a great customer support experience. Using marketing automation solutions can help your business close deals faster, build stronger relationships with your customers, and also help increase revenue, without adding that extra labor by using email and text communication funnels for inground pools, above ground pools, and hot tubs. This helps take the load off your customer support team by helping automate your client onboarding and after-sales service workflow. For pool builders, it helps automate communication from contract signing, throughout the construction process and to water care subscription programs.
Using Marketing Automation helps your business by keeping everything in sync by prioritizing taste and making it easy to hand off leads to the right person. The contact information is then sent to your sales rep once the lead is warm and is ready to be contacted, at which point the automation assigns and notifies the sales rep. Your customer support team is able to see all previous conversations and actions that have been taken by the customer along the way to the sale when your customer purchases. This process is not only seamless and efficient but also builds long- term relationships between the customer and your business.
What Processes Can Be Automated?
Some examples of how your pool or spa company can automate your sales, marketing, and support are:
- Website lead capture automation – designed to convert a website visitor into a lead by collecting their contact information automatically.
- Sales Department specific lead nurturing automation – designed to nurture leads from the initial appointment- setting follow- ups until a lead becomes a customer.
- Client onboarding communication automation – complete automated communication from contract signing, to the construction process, to pool and spa water care services. These emails help to inform your customers on the next steps they’ll need to take. Having timely, concise email and text messaging communication helps you build consumer confidence for your company.
- Aftermarket sales automation – customized service forms, and automated reminders that will help you capture leads and communicate with your monthly maintenance customers.
- Water care automation – monthly maintenance plans, equipment service and repairs, open and closes, cover and liner repair or replacement, pool upgrades ex…
- Reputation management automation – helps to automate your customer review process from onboarding to aftermarket sales, with text and email automation.
Why Your Pool/ Spa Company Needs Marketing Automation
Just like everyone else, you’re busy trying to get things done and might be completely swamped, so using marketing automation will help your company save time that you don’t really have. Everyone knows that marketing is time consuming and can be overwhelming for some, so many pool companies put any form of marketing on the back burner. There’s a lot that goes into marketing from creating and sending out marketing materials to coordinating campaigns and then tracking the results, that’s a lot to keep track of when you have other job duties to track and pools to build. With the use of marketing automation, this will greatly take all that extra work and time off your plate, from email marketing, social media campaigns to lead generation you are able to focus on other parts of your pool business.
Automation also helps with lead generation, and we all want leads right? Lead generation is extremely vital for business growth and success. By having automation do important marketing tasks, pool companies can gain more insight into their target market and identify the more promising opportunities. You are also able to develop successful marketing strategies and find better ways to connect with potential customers for your pool business. In the end, generating and qualifying leads helps you increase your business’s conversions rates, resulting in more sales and a recent study showed that 80% of companies that used marketing automation saw an increase in the number of leads they generated.
Using the right data on customer behavior, marketing automation allows your pool company to tailor messaging and offers to each individual customer. With custom personalization, you are able to send the right message to the right customer at the right time, with the end result being more sales and happier customers. This builds the customer experience by making it more efficient and builds that strong relationship between you and the customer.
Using marketing automation also helps track your pool company’s results and helps to identify any areas that need improvement.
Using marketing automation for your pool company will drastically improve decision making, give access to data and results. This is a great tool that pushes pool companies so much closer to their desired goals and the results they want to see. If you are looking at increasing sales and generating more leads then marketing automation is for you.
A: A Marketing Automation strategy allows you to send dynamic content with your own content to leads. This can be done really easily and it makes the contact much more effective, both in terms of meeting needs and facilitating the transition.
A: The most popular marketing methods for small businesses are word of mouth, content marketing, social media targeting & search engine optimization. Some other effective ways to get the word out are through text/mobile business cards, directory listings; video marketing.
A: Have you told your pool services clients that they can refer their friends and neighbors to you for great pool cleaning? If not, it might be a good idea. Consider an incentive like giving two weeks of free service or a 10% discount on their next job, in order to get an even bigger buzz going around town.
A: Start Marketing Locally. If you’re just starting, one of the most effective pool service advertising ideas may be to advertise locally.
A: Surveys are a great way to stay in touch with your customers. They can be triggered after the purchase of a product or service for example, so take the time to send one out now.
A: It is important to define your goals and identify your ideal customer. Creating a customer journey will help you understand what they are looking for and how they behave. Your marketing automation strategy should fulfill these needs. Give your customers the opportunity to have a multichannel experience throughout the entire process.
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